Google Q & A Instagram
When you think of social media, Instagram is the app that comes to mind. With the visual-centric app taking center stage during all opportunities to share lifestyle experiences, it is no wonder many are fascinated with it. The app gives a pear into the vast big world through photos and videos. Instagram updates its features multiple times per year to enhance the user experience. For newcomers, Instagram requires a beginner’s guide to explore the possibilities of developing a presence and growing a business. Let’s touch on some upfront questions you have about the social media platform before you start creating content.
How does Instagram Stories work?
Think of stories as a behind the scenes look at the energy that goes into create an Instagram worthy post. Viewers get to see creators as a day in the life of the professional lifestyle. The work ethic that goes into a business is seen in a step-by-step approach using Stories. Use this tool to check in with your audience and answer any questions. Talk about the process of business growth and how you help clients achieve success.
Why use ‘link in bio’?
Scroll through your Instagram newsfeed and you will see captions reference ‘link in bio.’ ‘Link in bio’ is Instagram language to direct viewers to the profile page to click on the link that appears in the bio. When you scroll the home page and see a business promote a product or service you are likely to see ‘click on the link in my bio.’ The account wants you to go to the post owner’s profile page and click to go where they want to direct your attention.
What Instagram hashtags should you use?
Search popular hashtags in your industry to support your business. When you share up to thirty hashtags on each post, your post will automatically appear in the hashtag category. Then, other users who have interest in the hashtags will see your post and potentially engage with your content. Select hashtags that have over 10,000 posts available. Using groups of more than 10,000 posts will ensure a broad audience will see your profile. When your business is a niche to a city or town, access local categories that have daily activity. Geographic hashtags with less than 10,000 posts are best to use to reach those within your neighborhood.
Where is the Instagram Live feature?
Head over to your newsfeed on the Instagram home page. Select your profile picture in the upper left corner. There, enter the Stories section with a feature to go live. Scroll to the right until the option is available. Now, you have the opportunity to title the video before the live countdown begins. Once the recording is complete, save the video for 24 hours and share it with IGTV to have others watch.
