Rich Goldberg
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About Our Partnership
Rich Goldberg is a Realtor with Berkshire Hathaway HomeServices Fox & Roach REALTORS®, representing home buyers and sellers on Philadelphia's Main Line.
Rich approached Francesca intending to create a stronger online presence, connect with potential clients, and increase sales. He knew that in today's digital age, people want to know the character and values of the person they work with, and a strong online presence is crucial for connecting with clients and generating sales. As a lifelong resident of the Main Line, Rich is deeply connected to the area and understands his clients' desires, whether they are buying or selling. He is also a skilled negotiator and puts the client first in everything he does. Rich has received numerous recognitions and positive testimonials for his outstanding service in the real estate industry.
MARKETING SERVICE INCLUDES:
Social Media Marketing
Strategy
To help Rich achieve his goals, Francesca developed a strategy that showcased his knowledge of the Main Line and Center City, and the emerging market trends affecting both. Francesca created graphics, videos, and content highlighting his listings, neighborhood market trends, and testimonials from satisfied clients. She also wrote short blogs on LinkedIn to engage with his audience and peers and stay top of mind.
Rich’s target audience was those living in or looking to move to Philadelphia, and Francesca utilized Facebook, Instagram, and LinkedIn to connect with potential clients. She further developed an email marketing campaign that went out once a week to keep Rich's audience informed and engaged.
Results
By consolidating his social media presence and creating valuable content, Francesca positioned Rich as an expert in the Main Line and Center City Philadelphia real estate market. Thanks to Francesca’s efforts, he saw an increase in sales and enjoyed connecting with a newfound audience of potential clients. His Facebook, Instagram, and LinkedIn analytics showed a sharp increase in followers and the number of people his content has reached. Overall, Francesca’s understanding of the market and ever-changing trends in digital marketing allowed Rich to grow his business and proved to be of great value to his overall goals.
