Social Media Performance Report: Week of November 18, 2018
Social Media Performance:
Engagement: Social media engagement measures the public shares, likes and comments for an online business' social media efforts. Engagement has historically been a common metric for evaluating social media performance.
Shares: Social sharing describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.
Reach: refers to the total number of people who have seen your ad or content. If 100 total people have seen your ad, that means your ad’s reach is 100.
Impressions: refer to the number of times your ad or content has been displayed on a screen. Let’s say that your ad from the previous example popped up on those people’s screens a total of 300 times. That means the number of impressions for that ad is 300.